Terms of service

Last updated 7 October 2026

Draft — pending legal review

This text describes how Advert Lumen is built to handle data. It has not yet been reviewed by counsel and is not yet a binding agreement.

The service

Advert Lumen reviews and compares Meta ad creatives, shows your account's own history, and sizes live tests. It reads ad reports with read-only access and never creates, changes or pauses an ad.

What Advert Lumen does not promise

Generated reviews and synthetic reactions are suggestions written by a language model, not measurements of real people. Account-history ranges describe your past, not your future. Numeric forecasts appear only for objectives that passed our validation, labelled as model estimates with their record beside them. Real results decide; the scorecard shows how our predictions compared with them.

Meta's terms

By connecting Meta you confirm you are authorised to grant access to the ad accounts you select and you accept Meta's terms for advertisers and for apps that access their data.

Credits and plans

Credits are consumed by runs; a failed run releases its credits. Plan credits roll over for three months; purchased credits do not expire while your organisation exists. Prices during the limited release are hypotheses and may change with notice.

Your content

You keep all rights to your drafts, creatives and data. You grant Advert Lumen the rights needed to process them to provide the service, as described in the privacy policy and the data processing addendum.

Ending the service

You can cancel at any time; read access continues for 30 days, after which your organisation's data is deleted as described in the privacy policy.