Our record of predictions against actual results
Statistics about Advert Lumen's own predictions, per objective, only from customers who chose to contribute them. No advertiser's metrics appear here. Coverage is the share of results that landed inside the predicted 10th–90th percentile band; the interval score rewards narrow bands and penalises misses, and is shown beside a plain historical baseline on the same cases so wider bands cannot look better by being vague.
No published statistics yet
Predictions become eligible only after a campaign has run long enough: 7 days and 5,000 impressions for link CTR, 30 leads for cost per lead. Until enough opted-in cases exist, there is nothing honest to show. Coverage of Advert Lumen's 80% bands on launched campaigns from organisations that opted in, with a 95% Wilson interval, beside the interval score of the plain historical baseline on the same cases. Rows with fewer than 5 cases are not shown. No advertiser's own metrics are published.